Reach beyond the community
Recruit beyond the obvious audience.
Relevane supplements its professional community with targeted recruitment designed around the specific audience, market, and method required by each study.
What it is
A recruiting community is a starting point, not a boundary.
Custom B2B recruitment identifies likely professionals outside an enrolled research community, invites them transparently, obtains consent, and applies the same study-specific qualification process used for community members.
Sourcing map
Two starting paths. One transparent qualification route.
Source changes the beginning of the search. It should not change invitation clarity, consent, or the study-specific evidence required for selection.
Community-plus-custom sourcing map
Professional community
Start with people who have chosen to maintain a research profile.
- 01
Review profile context
Look for role, responsibility, environment, recency, and geography signals relevant to the brief.
- 02
Build a possible outreach set
Keep profile relevance separate from study qualification and confirmed participation.
Targeted outreach
Extend the search when the audience is unlikely to be fully represented in the community.
- 01
Map likely professional contexts
Translate criteria into roles, organizations, operating environments, and appropriate channels.
- 02
Identify possible professionals
Use privacy-conscious business context and keep a direct decline path available.
Both paths continue through
- 01Transparent invitation
Explain the sender, research purpose, reason for contact, expected next step, and direct decline path.
- 02Consent to continue
Move interested professionals into the stated screening and privacy process without implying selection.
- 03Common qualification
Apply the same study-specific criteria, evidence language, and disclosure of limits regardless of source.
Transparency ledger
Keep source, invitation, consent, and qualification distinct.
A clear project plan should answer who was contacted, how consent was established, what qualification evidence applies, and when each handoff occurs.
Sourcing transparency questions
- Source
- What should be clearWhether the person came from the professional community or targeted outreach.
- WhenVisible in the recruiting plan and candidate context.
- Invitation
- What should be clearWho is contacting them, why the study may be relevant, and what the next step involves.
- WhenBefore any screening begins.
- Consent
- What should be clearThe professional chooses whether to continue into the stated screening and privacy process.
- WhenRecorded according to the approved project workflow.
- Qualification
- What should be clearThe same study-specific criteria and evidence language apply regardless of source.
- WhenPresented with meaningful limits and selection status.
Before outreach
Make feasibility and privacy constraints visible.
- Audience definitionRole labels alone rarely expose the responsibilities, environment, recency, and decision context the study needs.
- Channel fitAppropriate business context, timing, geography, and a direct decline path shape how a search can proceed.
- Selection languageAn invitation to screen is not a promise of participation, and qualification is not a universal verification claim.
Custom recruitment
Map the audience before choosing the sourcing paths.
Share the responsibilities, operating context, geography, recency, method, timing, and hard constraints. We will use the complete target to frame a community-plus-outreach approach for review.