Translate the brief
Convert the research question into observable eligibility criteria, useful disqualifiers, and clear areas of uncertainty.
B2B research recruitment & expert access
Reach the professionals behind better B2B research.
Relevane combines a growing professional community, targeted recruiting, and hands-on study-specific qualification for interviews, groups, and surveys.
Relevane is a Focus Crossroads company focused on professional research recruitment and expert access.
The Relevane model
Start with community reach. Extend the search. Qualify for the study.
Method spectrum
Choose the shape of evidence the question needs.
One-to-one depth, group interaction, structured measurement, or a targeted sourcing path can each begin with the same audience and qualification discipline.
- 01Expert interviewsDepth and first-hand context→
- 02B2B surveysStructured measurement→
- 03Groups & workshopsInteraction and co-creation→
- 04Custom recruitmentNarrow and out-of-network audiences→
Why the model works
The right title is not enough.
Useful B2B research depends on what a professional actually does, what they have experienced, and whether that experience fits this study. Relevane turns those distinctions into a transparent qualification process.
Explore the qualification frameworkChoose the sourcing mix
Use the professional community, targeted recruitment, or both according to incidence, timing, and audience behavior.
Screen for the study
Ask questions that test responsibilities, experience, recency, and fit rather than relying on a job title.
Review the evidence
A human reviewer resolves ambiguous answers and determines what further confirmation is appropriate.
Custom recruitment
Targeted recruitment extends the reach.
When the right professional sits outside the existing community, focused outreach broadens the search to technical specialists, senior buyers, operators, clinicians, and niche decision-makers.
How custom recruitment works
Three examples, many possible targets
Recruit for the work people actually do.
Industry can orient the search, but responsibilities, authority, environment, geography, and recent experience define the useful audience.
For professionals
Your experience should be treated with respect.
A respectful experience starts with clear invitations, study-specific screening, honest selection expectations, and compensation terms before participation—plus identifiable support when plans change.
Start with the brief
Tell us who the research needs to reach.
Share the audience, method, markets, sample, and timing. We will use that context to assess the recruiting approach and open questions.